How you take care of your skin matters more than you think. Nowadays, cleanliness is the name of the game, but in the rush of cleansing your body, you could be stripping your skin of natural’s moisture.

Using harsh bar soap and frequent washing leads to dry skin, which can further lead to skin irritation, roughness, and dryness. However, there is now a better solution when it comes to hygiene. Introducing the new Cetaphil Ultra Protect, an antimicrobial cleansing bar that is the right choice to care for your skin. There are no compromises: the product combines the benefits of 99.9% germ protection and moisturization. It is designed for all skin types, especially sensitive skin.

The newest innovation of Cetaphil has 3D Derma-Mimic Technology that cleanses your skin at an antimicrobial level because of its dermatological tried-and-tested formulation that repairs and strengthens the skin barrier against water loss. Your skin is now instantly protected and hydrated.

To celebrate the release of the newest product in Cetaphil’s science-backed roster, the #BeUltraProtected campaign celebrates the equal importance of hygiene and care with four workouts in partnership with elite boutique studios in the Metro.

The goal is to show how Cetaphil Ultra Protect can allow you to work out, sweat, and afterward reward your skin with a deep cleanse that is gentle yet effective in cleaning and nourishing the body.

The new Cetaphil Ultra Antimicrobial Cleansing Baris now available at the official Cetaphil Philippines stores in Lazada and Shopee. You can also find Cetaphil products at Mercury Drug, Watsons’ stores, and supermarkets nationwide.

To learn more about the new Cetaphil Ultra Protect and the brand’s gentle line of products for sensitive skin, follow Cetaphil Philippines on Facebook and Instagram, or visit www.cetaphil.com.ph

There is a global call from environment advocates to urge multinational companies and leading brands of consumer goods to lessen use of plastics in their product packaging by refilling. It is yet to happen.

However, a local brand called SABON EXPRESS, has joined the global reuse and refill revolution to spur a transition to a plastic-free future. Its founder and Chairman, Mellany Zambrano, believes it is time to shift consumer behavior and habits when it comes to buying household products.

SABON EXPRESS, an innovative consumer goods brand and franchisable store chain, is paving the way for locally manufactured liquid soaps and detergents to have strong foothold in the market with its first-of-its-kind mechanized and automated ‘sabon’ refilling stations that allow consumers to have a refill of highly essential and consumable household products like dishwashing liquid, laundry detergent, fabric conditioner, liquid hand soap, car shampoo, reusing their own bottles and containers – in a hygienic way.

SABON EXPRESS dubbed as The Refill Authority, is trailblazing a more appropriate way of sabon refilling – one that does not require the ‘tindera” to use “tabo” or dipper to fetch products from the drum to manually refill bottles, which is a current practice of most local sabon refilling stores in the country. Said manual process potentially contaminates products and makes refilling messy and unhygienic. Sabon Express recently launched its liquid soap dispensing unit at the ZeroWaste Bazaar in Uptown Mall BGC Taguig last July 18-21 – as the first and only automated and hygienic sabon refilling station in the country.

The Zero Waste Bazaar is in celebration of Plastic-Free July, a collaborative event of Ecowaste Coalition of the Philippines, Greenpeace Philippines, Mother Earth Foundation, Global Alliance for Incinerator Alternatives, Health Care Without Harm together with Break Free from Plastic, Oceana Philippines International, and Megaworld Lifestyle Malls. It showcased a photo exhibit and bazaar featuring art and eco-friendly stores to make plastic-free Pilipinas a reality.

SABON EXPRESS strongly advocates for “a world with less plastic” by promoting the reuse of plastic containers for household products via its conceptual and innovative hygienic ‘sabon’ refill dispensing unit in all its stores which comes in both manual and automated machines – a game changer in the local ‘sabon’ refilling industry.

With a vision to serve the country’s increasingly demanding market at scale, Sabon Express is committed to continuous research and development and is being assisted by the Department of Science and Technology’s Industrial Technology Development Institute (DOST-ITDI) for further product development, technical advancement and good manufacturing technology and processes.

“At Sabon Express, we are always looking for ways to innovate in order to serve our consumers better and to help save the environment in our own little way because our business is advocacy-driven”, says Mellany Zambrano.

L-R: Mr. Carlo Baldonido, Senior Manager for Destination Marketing & Partnership- Okada Manila;  Ms. Miles Caballero, Managing Director - Ad Asia Events; Ms. Wendy Ni- VP of Strategic Marketing - Okada  Manila ; Mr. Alvaro Ramos - AVP of Retail Okada Manila

AD ASIA CONVENTIONS & EXHIBITIONS INTERNATIONAL CORP. (AD ASIA EVENTS) partnered with TIGER RESORT, LEISURE AND ENTERTAINMENT, INC. (OKADA MANILA) on its 6th year installation of the much awaited travel event, THE WORLD TRAVEL EXPO.  

AD ASIA EVENTS, the organizer of the said expo has chosen the CRYSTAL CORRIDOR of OKADA MANILA to be this year’s official venue occupying 5,758sqm space consisting of 200 booths on display.

WORLD TRAVEL EXPO, is an annual event for both local and international tourism industry in the country, bringing together various tourism organizations and hospitality industry players to become the one-stop shop of travel enthusiasts for all their needs. And on its comeback to physical event, has becoming BIGGER and more INFLUENTIAL, started with its new home, OKADA MANILA, touted as Manila’s grand icon and the biggest integrated resort in the Philippines to date. It is a premier entertainment and gaming destination. 

Okada Manila has been recognized as a Forbes five-star integrated resort by Forbes Travel Guide for three straight years (2019 to 2022), known for its top-tier facilities and exemplary service that personifies the unique blend of Japanese hospitality and Filipino warmth.  From the luxurious hotel rooms to an exciting array of dining options, a premium Retail Boulevard, the largest and most exciting gaming floors, Okada Manila is one of the key drivers in Philippine tourism industry. Okada Manila is also home to the world’s largest multi-color musical and dancing fountain and the one-of-a-kind indoor night club and beach club, the magnificent Cove Manila.  

Moreover, OKADA MANILA will offer wide range of amenities to the WTE2022 Sponsors, exhibitors and guests such as free parking, excellent Wi-Fi connection, and shuttle service to main pick-up points, providing a more convenient transportation as they visit the expo. 

Likewise, the WORLD TRAVEL EXPO will prepare a better line up of amazing travel promos, deals, and packages that will help the visitors of the event achieve their best vacation without all the hassle!

The expo will run on October 21 -23, 2022 from 11am to 9pm. Evening visitors will get to witness the Fountain’s hourly shows beginning at 6 pm daily,  which will be an additional attraction to the event.

Check out WORLD TRAVEL EXPO through its Facebook page: htt..m/worldtravelexpoph for more details