Quezon City, May 10, 2019—In celebration of Mother’s Day, Beko, the Official Partner of the Everyday, honors the hard work, compassion, and dedication of mothers towards their families through fun activities during its “Mother’s Day Out” event at the Activity Center of Robinsons Magnolia in Quezon City, from May 10 to 12.

Mothers joining the three-day program would experience free make-up sessions and tutorials, cooking demos, food tasting, coffee and pastries, as well as special prizes for participating in a contest, which would ask them to take a video of themselves explaining the value of having longer “me” time.

To promote the importance of personal time, the program also showcases Beko home appliances’ advanced technologies designed to assist mothers by optimizing time spent on house duties. By cutting the hours spent on dealing with everyday challenges, moms can focus on more important things, like having time for themselves or spending more quality bonding time with their family and loved ones.

Beko’s innovative features, carried by their washers, refrigerators, and ovens, not only offer solutions that boost productivity and efficiency but also, pays tribute to the incomparable qualities of mothers.

Washers

Some mothers prefer hand washing their clothes than rely on washers during laundry days – which most often fall on weekends. However, the hours spent on individual treatment of clothes cost too much time and energy.

This is the reason why Beko innovated technologies in their washers that can closely match a mother’s perseverance and dedication to tackle a large pile of laundries quickly, while still providing comfort.

Mothers can diminish the time it takes to finish a week’s worth of dirty clothes by properly sorting it and washing it with Beko Frontload Washers. It has “Xpress Super Short” a 14-minute cycle that is suitable for lightly soiled small load of laundry up to 2kg. With a full load of laundry, “Daily Express” will finish the job in just 28 minutes cycle at 30⁰C; while the “GentleCare 20⁰™” copies the tender hands of a mother to lightly yet effectively wash delicate clothes; all of this special wash programs and more in just one machine


Refrigerators

Meanwhile, the technologies of Beko refrigerators manage the right conditions to maintain the qualities of fresh food for longer period, similar to how a mother upholds the sanctuary of her household.

Beko’s “Everfresh+®” in their refrigerators’ special crisper compartment preserves the storage life of fruits and vegetables by controlling the precise humidity, reducing condensation and minimizing temperature variations inside so fruit and vegetables stay crisp and fresher up to 30days; while “Active Fresh Blue Light™” technologies protects the Vitamin C intensity keeping its natural flavor and nutrition intact.  It is almost like having a greenhouse inside the fridge which continues the process of photosynthesis on fruit and vegetables which preserves it 30% better compared to a standard crisper. 

The refrigerator also has the benefit of “NeoFrost Dual Cooling System” that ensures even cooling inside the fridge compartment and no air transfers between fridge and freezer compartments, thus prevents cross contamination of food causing spoilage and foul odor.

Increasing the storage time of fresh produce giving them the freedom to store more to lessens the frequency of their travel to fresh market.  This also releases them from pressure of immediately using all the available ingredients for dishes. This way, mothers can enjoy using their natural culinary creativity to spin new versions of favorite dishes.



Ovens

Mothers can look forward to an exciting cooking appliance that Beko would soon be launching in the Philippines in the coming months.  This will help save their time spent in cooking and give them more “me” time.

With its technology, “Split and Cook,” the ovens mimic the multitasking capabilities of mothers by providing more spaces to cook two different meals with different temperature needs and durations at the same time in one single cavity oven. This Free Standing Cooker’s top stove uses gas while the bottom oven is electric, with two fans at the back to provide accurate cooking results.

While multiple dishes are being cooked at the same time, moms can find time to chat with other family members about daily matters. Once their signature recipes are done and about to be served, the conversations can continue into the right atmosphere for family dialogue - the kitchen table.

Beko acknowledges the different roles mothers provide to their families, acting as the light of Filipino home, the gentle manager, the provider of healthy and delicious meals, and the director of proper compartmentalizing. As the Official Partner of The Everyday, Beko has installed features to partner with mothers to complete everyday household responsibilities, so that they may have longer meaningful time for themselves and their loved ones.

Gurhan Gunal Regional Sales Director of Beko Asia Pacific is set to grace the event and will address the audience with his opening remarks. Also present are Dyeun Zapanta, Assistant General Manager together with Cecil Placia, Marketing Manager of Beko Philippines.

“Filipino moms deserve a day out and we at Beko, aim to deliver that. Aside from the fun activities of the program, we would also be introducing our technologies to mothers so that they may have the better option of owning intelligent appliances in washing, cooking, and storing,” said Dyeun. “We believe that missing out on valuable family moments to tackle everyday challenges at home is to waste away precious memories. That is why we developed these features to assist them in managing personal time and chores.”

“This is also the perfect time to buy a special gift for mom as a Special Mother’s Day promotion can be availed from May 10 to 12, 2019.  Hurry and visit your nearest Robinsons Appliances branch and inquire about this limited offer,” Cecil added.

To learn more about Beko and the technologies in their appliances, visit their website at http://www.beko.ph/ or follow them on their Facebook page: https://www.facebook.com/bekoph/.