Shopee announces Jose Mari Chan as its new Christmas Ambassador in line with the return of the biggest Christmas sale of the year, Shopee 11.11 - 12.12 Big Christmas Sale. Affectionately known as the Father of Philippine Christmas music, the singer-songwriter made his debut as the official Shopee 11.11 - 12.12 Big Christmas Sale campaign ambassador at the kickoff event held at Glorietta 2 on October 25, where he made a special appearance and performed Christmas carols to hundreds of mall patrons. As the face of Shopee 11.11 - 12.12 Big Christmas Sale, Jose Mari Chan also stars in Shopee’s latest Christmas television commercial that will screen nationwide starting October 26. 

Terence Pang, Chief Operating Officer at Shopee, said, “Christmas is the most celebrated holiday in the Philippines, and Filipino shoppers are known to start their holiday shopping earlier. In line with this, we are once again bringing back Shopee 11.11 - 12.12 Big Christmas Sale, this time with an even bigger lineup of promotions. We are also honored to have Jose Mari Chan, a household name in the Philippines, join us as our first official Christmas ambassador. Jose Mari Chan embodies the Christmas spirit, and his positive and cheery personality reflects Shopee’s commitment to bringing more joy to shoppers this year-end season.”

“Christmas is a time for us to come together and celebrate. I am thrilled to be joining the Shopee family to spread cheer to all Filipinos this festive season, and to be part of Shopee’s first ever Christmas television commercial. I welcome everyone to join Shopee and I in kickstarting the Christmas season with Shopee 11.11 - 12.12 Big Christmas Sale, and look forward to collaborating with Shopee to deliver a series of surprises this Christmas,” said Jose Mari Chan.

In line with the appointment of Jose Mari Chan as Shopee’s Christmas Ambassador is the launch of the Jose Mari Chan Road to Christmas campaign, which will take place from October 26 to December 12. With this, Jose Mari Chan fans can look forward to a series of exciting Shopee activations with him in the weeks ahead, including once-in-a-lifetime experiences such as the opportunity to sing a duet with him, receive a special dedicated song from him, or to meet and spend time with him on his Shopee Wish Bus tour. 

The debut of Jose Mari Chan as Shopee’s Christmas ambassador marks the official start of Shopee 11.11 - 12.12 Big Christmas Sale. The first wave of promotions will start from October 26 in the lead up to the 11.11 Big Christmas Sale happening on 11 November. Users can look forward to discounts of up to 99% off all categories, daily free shipping promotions, and an upsized coins pool of over 11 million Shopee Coins to be won from Shopee Shake.