Hi guys! Yesterday, the #EverydayIsPlaydayAtSM media launch happened at SM City North Edsa Skydome!

Every little kid and kid at heart will surely excite to  have a great day at SM Malls. Starting this August for three months, 25 global brands will be launching their latest toy collections in SM City North Edsa. Likewise, more than 35 characters from the various Disney, Nickelodeon, Cartoon Network and Youtube animated stars will tour 16 other malls in a series of shows, and meet and greet sessions.

And the Sylvanian Families, Doraemon, PAW Patrol, Peppa Pig, and Piny Pon lead the way this August.

A new collection of Sylvanian Families toy and figures launched at the atrium of The Block at SM City North EDSA from August 15 to 25. The Sylvanian families live in the idyllic world of Sylvania, and encourage traditional family play incorporating houses, furniture, accessories, and more.

 The fun begins with the launch of the new Sylvanian Families collection of toys and figures at the atrium of The Block at SM City North Edsa.

Doraemon and friends will treat kids an exciting Roadventure show and Meet and Greet activities at the Event Center of SM City Manila on August 21 to 25.

Kids of all ages will enjoy the Doraemon “I’m Your Hero” Roadventure show, and will be able to Meet and Greet Doraemon, Nobita, Shizuka and their friends. They will also have a first glimpse of the newest toys inspired by this Japanese manga series revolving around a Doreamon, robotic cat servant who travels back in time from the 22nd century to aid a pre-teen boy named Nobita Nobi.

Join Ryder and his PAW Patrol dogs in an afternoon filled with fun and games at SM City Mateo, SM City East Ortigas, and SM City Masinag.

Join Ryder and his PAW Patrol rescue dogs on August 21 – 27. Ryder and his PAW Patrol dogs – each with a specific set of skills based on a real-life profession -  work together on missions to protect the shore side community of Adventure Bay.

Peppa Pig fans can Meet and Greet Peppa and George in their play park in SM selected malls.

Peppa Pig fans will be given a rare opportunity to Meet and Greet siblings Peppa and George on August 14 – 19 at their play park at atrium of The Block at SM City North Edsa. Peppa and George will also visit SM City Masinag on August 14 – 20, SM City Marikina on August 14 – 21, SM City Taytay on August 21 – 27, SM City San Mateo on August 21 – 27 and at SM City BF Paranaque on August 22 – 28.

Little girls will surely wouldn’t want to miss their chance to see new toy collections from Piny Pon on August 24 – 29 at SM City San Lazaro.



Watch out for more exciting toy launches and events in September.  EVERYDAY IS PLAYDAY at the SM Supermalls.

For more updates, you may follow their FB page: https://www.facebook.com/smsupermalls/